8/9/2023 0 Comments Fake tom cruise tik tok![]() ![]() However, we’ve seen how much trouble they’ve had with combating fake and misleading content. Social networks are working to build in deepfake detectors to flag such videos. – to police and stop this? Don’t they have a big stake in doing so? It would look so real that many people would believe it before it could be proven fake.ĭo you think we can depend on the social media sites themselves – Facebook, Tik Tok, Instagram, etc. In a video, a person could be made to commit a hate crime or say something truly awful. The negative ramifications of this could be enormous, especially for public figures who already have a lot of quality video footage available. What are the implications you see right now from a reputation management and crisis communications perspective? But some people already can, and the technology is rapidly advancing. To be clear, I don’t think this is something just anybody could do today. ![]() ![]() And the real problem is that, over time, these videos are becoming easier and easier for people to create. The quality of the videos is what jumps out at me. What jumps out at you about the Tom Cruise deepfakes? So, we’ve known about these realistic forgeries of people doing and saying things that never happened for at least a few years now. Scott talked about this increasing threat – and how to prepare for it. We reached out to Scott Juba, Owner of Radar Public Relations and Consulting and a frequent partner to Hennes Communications in our work particularly with online reputation management. Meanwhile, the increasing realism and ease of creation mean deepfakes must be factored into crisis-scenario planning. The recent release of Tom Cruise deepfakes on Tik Tok shows the technology has reached a new, disquieting level of realism.Ĭhris Ume, the visual effects artist behind the Cruise deepfakes, came forward in the last few days to claim responsibility – and urge the adoption of laws for responsible use of artificial intelligence and deepfakes, as in one of his first interviews with Fortune. That's simply the nature of technology.Is Fighting Fake Videos Mission Impossible? No, But Tom Cruise Fakes Show Online Threats Risingĭeepfake videos have been making news and shaking up people who worry about truth and fact for several years now. Microsoft has admitted that even its detection technology will need to be constantly updated. And until then, Cruise and others will need to verify themselves on these social networks just to get out in front of fakes.Įven after such detection layers are added to apps like TikTok, deepfake technology will continue to improve, and that likely means a constant game of cat-and-mouse from here on out. Time for labels - Tobac says that apps like TikTok need to have integrated deepfake detection and labeling tools. The idea is that content creators would sign the metadata of a video as it's being encoded, and a tool that users install in their browsers would then alert them if the metadata has been altered in some way. Microsoft is trying to address this with a digital signature tool. The problem with retroactive detection is that by the time false information has been flagged, it can be too late to reverse the damage. And in fact, a website called CounterSocial was able to detect the Tom Cruise videos as fake when they were run through its own artificial intelligence algorithm.īut TikTok is where the videos are hosted, and that app doesn't have any sort of deepfake detector built in. AI vs AI - As deepfakes have gotten better, companies including Microsoft have built tools that can detect them, generating confidence scores based on signals that a piece of content is manipulated, like the appearance of subtle fading or greyscale elements invisible to the naked eye. ![]()
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